Do you want your business exposed to millions of people? Did you know that Facebook can be used to help you with this? Millions of people are on Facebook and can potentially be your fans.

Contests are a good way to market and get new followers on Facebook. Offer prizes or discounts to your users when they like your page. Always award the prize though; you don’t want to be viewed as dishonest.

Posts about your business should always be professional. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional at all times then people are going to respect you and your business a lot more.

Organize some sort of giveaway to gain attention on your Facebook page. Encourage people to subscribe by giving something away to some of them. Make your winners viewable to maintain the legitimacy of your contest.

Try using Facebook ads in your marketing tactics. Routine postings can only get you so far in terms of promotion. To attain more reach into your market, you should try purchasing Facebook ads. They don’t cost too much, but they are effective.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

Don’t neglect the audience you already have. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help fortify your brand and personality.

Know when to post about your business outside of your own Facebook page. This can really help you to gain exposure. But, be sure it is positive attention. If you do post, only post worthwhile things. Avoid spam at all costs.

Try holding a giveaway. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It will only cost you a small amount of money to garner a lot of attention and new followers.

Include places in the body of your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. You can hold a contest or a spot for them to put their information in.

Develop discussions on your page to increase exposure. This will encourage dialogue between customers. There is no greater way to do this than letting your community get involved with the decision making process. For example, let them choose the name of your next product or dictate the direction of your next blog post.

As you can see, Facebook is a great way to market your business. There are many people out there in the world of Facebook and there is the possibility that they can see what you have to offer. Use these helpful tips, grow your business and socialize with your fans. With marketing on Facebook, you can do anything.