Nothing makes a business do better than a well thought out marketing campaign, and this can be done using Facebook. Facebook can quickly catapult your business to success. The next few paragraphs are a treasure trove of information that will reveal the secrets to successful Facebook marketing.

Always post a link to any new content on your site to your Facebook wall. If your site has a blog, include a summary and post links via Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Give Facebook ads a try. Regular posts only go so far with promotions of services. Purchased ads can make a huge difference. They are inexpensive and can add another dimension to your Facebook marketing.

In return for a “Like”, provide an exclusive reward. You can garner lots of attention via “likes.” Think about a good reward to offer when someone likes your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Do not create a Facebook page if you lack business from regulars at your company. These clients only show up every now and then, so they are not interested in following daily posts. Spend your money on more targeted Facebook ads.

Provide sign-up forms on your page. If you give them a free product or coupon for liking your page, they will be more interested. Also, you can hold contests where you give away free things.

Create a group related to your business. This allows you and your customers a place to chat and learn. Here, you can inform your customers of any special deals you have going on. You can quickly get to know some of your customers.

Always allow comments on your Facebook page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

Always know exactly why you have a Facebook page. Don’t just use a Facebook page because everyone else is doing it. Is your page informing your customers on your latest deals, sales and promotions? Or, is the point to help them communicate in your direction? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.

Encourage interaction as much as possible. If a conversation is started on one of your posts, allow it to continue. Do not delete posts, as the user will probably stop following your page. Only step in if the tone gets raunchy or mean.

Have the design of the Facebook page be like the one on your website. For instance, use the same colors in both places. This will help people make the connection between your page and your brand. On the other hand, having two totally different pages can make customers confused.

Sometimes, you will need to think outside the box to market your business. The sooner you start using Facebook as a marketing platform, the sooner you will see great results. Use the tips here to gain an advantage over your competition.