Have you previously failed at video marketing? Is the concept new to you? No matter what the case, the best way to be successful is by doing your research. Keep reading to find out some great advice that you will take you a long way when it comes to video marketing.

Don’t think that anyone is going to watch a 20 minute video. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

In the video you create, put in screenshots from your pages. This allows viewers to get a feel for your website’s layout. Screenshots may be used for how-to videos too. Save screenshots from your computer, and use editing software to compile them into your video.

People are always searching for “how-to” subjects online. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When they know you are an expert, they’ll come back for more.

Keep your videos focused on a single topic. It can be easy to go off topic if you are not prepared. Develop an outline of your video before you start shooting it. Stick to the topic and it will turn out great.

When you use a video to promote your brand’s products and services, it is best to include a viable link for more information. However, the best location to place this link is within the actual media player’s frame itself. This way, this link will be there in case people end up sharing the video somewhere else.

Remember to add an opt-in mailing list form near your video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

Your tone should be consistent from one video to another. Videos that are funny can actually be quite effective. Take into consideration the item you are marketing and the audience you intend to reach. Consider these and other factors when developing your techniques.

People just want you to be honest with them. If you are going to make a video, make a video about something that you are truly interested in or believe in. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

Have others make your videos for you if you’re not comfortable doing it yourself. Have a video contest and give prizes to the people that make the best ones. Let all entrants know that their videos may be used for advertising, though.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. You need to get it out there using social media and email marketing. You have to let people know it exists for them to be able to view it, of course!

Hopefully you now feel more knowledgeable about video marketing. Use it to reach a larger audience for your business. Your potential is endless, so don’t be afraid to get started!