Following trends and being up-to-date is crucial for anyone who needs to market a product or service. Many smart business people have learned that the power of Facebook marketing is one way to be informed. The tips given below will help you to use Facebook marketing more effectively.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to reply to all inquiries or complaints.

One method for generating interest in your business is by having a giveaway. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Adding great photos and unique color combinations really helps. Facebook users usually respond better to these pages compared to plain ones.

Consider carefully before you promote your business on someone else’s page. When you do so, you can get some good attention on your brand. You’ll want to make sure that the attention you get is the type that you want. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming because this will just annoy people.

If you receive a “like” from someone, give them a special offer. Likes are very important to improve the visibility of your company. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

If updates are not relevant to your business, do not share them. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Keep the business and personal pages separate so you can focus on your business better.

It can be a little rough in the beginning of your marketing efforts. Make sure you add a link to your Facebook page on your website. This is a non-intrusive form of marketing that allows people to connect to your business. Facebook allows you to easily connect with your fans.

Personalize your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Be professional, but show some personality as well.

Try finding thoughtful leadership opportunities. Facebook offers you many opportunities in building up your leadership role in your niche. Find opportunities to share your expert knowledge in the area of you specialization. This gains exposure for the brand, which will lead to more fans.

Facebook has a lot of potential to help just about any business. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Keep the advice in this piece handy to get the most results possible.