Do you want to get the upper hand over your competitors? Are your competitors using Facebook for marketing, and you want to get in the game? Would you like to have a Facebook campaign that beats them cold? That requires skill and patience, and the piece below will show you what to do.

Talk to your fans. Make sure you notice when people make posts on your page. You can alter your marketing ideas to match what your customers want. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always actually send the prize or you’ll ruin your reputation.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just set the offer and choose to make a Promoted Post. If it is a really good offer, you can even promote it to non-fans.

Learn how to build a fan base. Do not invest in promotions until you have a strong base with thousands of followers. The interest in your products will automatically start to skyrocket once that threshold is reached.

Be careful with your Facebook updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your content should entertain, educate or offer some help. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Take time to answer questions and respond to comments posted on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. You would not ignore phone calls, so why would you ignore Facebook posts?

Don’t assume Facebook is the best choice for marketing on social media. As popular as Facebook is, not all cultures and age groups use it. Research your target demographic audience to find them in the social media sites they use.

Apply real resources to your Facebook marketing. Facebook is an important marketing tool that deserves a true effort. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. To get the best results, allocate real resources.

With so much information available, there isn’t any reason you can’t get the most out of Facebook marketing. You can become the expert at Facebook success! Use this advice to connect with the world.