Surely you’ve heard of video marketing, but do you know exactly what it entails? In short, you’re only using online videos to spread a message or promote your business. While the idea is simple, there are intricacies and strategies to using videos marketing. This article contains advice that will help you to understand video marketing a little better.

Your best bet for creating a successful video clip is to aim for short and sweet. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you can’t possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can put annotations on a video, for instance. This is very effective at sharing links, coupon codes, or additional information on your products.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The first 10 to 15 seconds is the most crucial. Have a ‘hook’ that will draw people in and entice them to watch more.

Coming up with the content of your video clip is only part of the big picture. Promotion is another key factor that needs to be utilized. Proper marketing efforts create a ten-fold increase in how many clicks you get. Produce quality content, but be sure that the public knows that your video is there.

A great way to create content for your videos is to work with a team. Work with your colleagues, employees, as well as your friends and family. Credit should be given at the end of the video.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You don’t need fancy scripts or tons of confidence. Just talk to the camera and be calm. Perhaps you don’t need to do so, however. You can just use pictures or a PowerPoint in the video.

A popularly searched topic online these days involves how-to’s. When you create one, you will be able to help people while showcasing your product. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

Bring your camera along to any professional event. You may be able to get some great footage there. If you do any public speaking, be sure the event is recorded on video.

All you have to do is just get a camera and start marketing. Take some time to be creative and figure out what works for you and your viewers. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. Implement what you’ve learned here, and you’ll be on your way to video marketing success.