The term “search engine optimization” refers to deliberately crafting parts of your website to improve its search engine performance. Search engine optimization is an incredibly large virtual business. Some people treat SEO as rarefied knowledge that no ordinary person can learn. You shouldn’t let this advice dissuade you.
Try to include a keyword or two in your domain name if possible. After all, you want people to find your website easily. Not all clicks to your website will come from your marketing efforts. Some people will stumble on your site while searching for similar products.
Header tags are important. Use CSS to alter the size if your header is too big. Headers are important because search engines love to use them to rank websites. The H1&2 tags, in particular, are used to decide the main points of each page on your site.
Using a product feed will boost your online presence and get more people to your site. Product feeds list details such as images, descriptions and prices about the products and services you offer. The next step is to distribute the feeds to online shopping sites as well as search engines. Feed readers will also allow your customers to subscribe to the feed themselves.
Contact an educational company about the possibility of linking to your site. You can also see if a non-profit will help. Links from reputable sites are favored by the major search engines and boost your rankings. Use quality content to encourage these reliable, reputable sources to want to feature a link to your site on their own. Provide the kind of articles and information that reputable organizations find trustworthy.
Add a site map to boost traffic to your website. This will make all of your pages accessible from each other. This will boost your site traffic, as people will visit the links at the side.
Include transcripts for any videos or audio included on your site. When you have a transcript a search engine will pick that up too.
Consider moving into the podcast world. Podcasts can have visual and audio elements. You also have the option of streaming your podcast live. Regardless of execution, ensure your podcast is full of relevant information. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.
It is important to use captions within your site to improve optimization. This means that if you have a lot of newspaper articles or photos linked up to your site, take advantage of this and use captions which are rich in keywords to improve your visibility and traffic.
While SEO is definitely a complex field, it is also something that a novice can learn and incorporate. If you start with the simple, effective tips like the ones in this article, you will be able to improve your page rank. You may be closer to a high-traffic, profitable site than you think.