If you’ve got an email account, then you have probably dealt with email marketing campaigns in some form. Email marketing campaigns will let a company get the word out to other people, and current customers as well, through email services. If you are interested in starting your own email marketing campaign, continue to read this article to find some very helpful tips.
Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Test different formats for your email. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Try using various formats to figure out which of them gets more responses. Once you find what works, continue to use it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Stay consistent. For every email, use the same colors and logos. Use easy-to-read fonts for text-based information. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity is vital in any business, more importantly in email marketing.
Ensure that every email address on your list has given explicit permission to receive emails from your business. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. You could lose customers and get reported for sending unwanted emails.
Always focus on the fact that the reason for email marketing is to get more people to buy your products. With that in mind, each email needs to be crafted to entice the reader to buy. Each one should be informative on a new or existing product and announce current promotions.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Send subscribers information they can’t find on your site. Also try including special offers on products and services. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Make subscribing to your mailing list a two-step process. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Since email marketing is so commonplace, it is easy to assume that everyone has been exposed to it. It basically serves as a way for companies to market to customers through simple email messages. It can be quite effective when used correctly, which can be quite easy to do if you apply the tips that have been listed in this article.